MEDIA RELEASE June 2017

The first residents are about to move into AVJennings largest urban renewal site in Melbourne.

In what will eventually be a precinct of approximately 500 townhouses and apartments, Waterline Place in Williamstown is set to welcome its first residents later this month.

Developer AVJennings purchased the prime three-hectare site, located on the former Port Phillip Woollen Mills two years ago and has since launched the first of its apartments and townhomes. Since the purchase, AVJennings - one of Australia’s oldest and most respected developers - has been active in ensuring its designs accommodate a changing marketplace with larger apartments geared for owner occupiers who want to stay in the local area.

In the coming weeks, the purchasers of the Rosny apartments, which comprises 75 dwellings over 5 levels, will settle and move into their new homes at 47 Nelson Place overlooking the bay.

AVJennings Victorian General Manager, Angus Johnson said buyers love Williamstown because of the history, and the sea change it offers.

“We have couples looking to downsize into low maintenance large apartments big enough to entertain friends and family. And at the other end of the scale, younger families who like the idea of the townhouse lifestyle. We’re finding that because of the many housing options, Waterline Place is attracting a wide spectrum of buyers.”

Locals Heather and Mike Jobling cannot wait to move into their new apartment.

“We’re now living in a rental unit in Williamstown waiting to move into Rosny,” said Heather.

“I’m excited about having a new home, a place to call ours. I just can’t wait to move in, put pictures on the wall and create a new home,” said Mike.

Soon to be resident, Martin Carter said now his children have left home, he and his wife are planning to move from Wyndham to Waterline Place for several reasons.

“It’s close to everywhere.  You’ve got local sporting clubs and many different types of establishments. There are the wide tree lined streets and parks and of course the water.


“There’s the ability to go out for a walk with nice surroundings. A couple of hundred metres from Waterline Place is the station with very regular trains heading to the city and back out again. I wanted to be closer to the city and closer to the things that we enjoy as we reach middle age.”

In her early 30s and CFO for a multinational company Kate Chesney is looking forward to moving into her new apartment at Rosny and she is the first to admit she was very surprised to discover what Williamstown offered. Living in a lovely historic hidden suburb so close to Melbourne, Kate moved to Williamstown with her sister in what was a temporary move.  She liked the area so much she has bought a Rosny apartment in Waterline Place and will move in this month. 

“The decision was a no brainer for me – so close to bars, restaurants, shops, and amazing beachfront paths and views for my daily run. Location is the key, with an easy trip over the Westgate and I’m at work faster than when I lived in the eastern suburbs,” says Kate.

AVJennings recently held an event for all Rosny purchasers, where future residents could meet their neighbours and ask any last minute questions prior to settlement.

Waterline Place is a $450million staged development, with just over 500 new dwellings made up of town homes and apartments. A three-dimensional conceptual model for Waterline Place is on show at the Display suite at the corner of Kanowna & Aitken Streets.